In 2006, Tourism Australia released an advertising campaign to attract foreign tourists – a campaign that would soon become famous across the globe, though for all the wrong reasons.
The TV ad featured plenty of attractive faces in gorgeous locations, and wrapped up with model Lara Bingle standing before a backdrop of glorious Australiana, smiling at the camera and posing a question to potential visitors around the world: “Where the bloody hell are you?”The ad was met with bafflement in some places, and it was banned from TV in others. It was parodied by everyone from The Chaser to former British prime minister Tony Blair.
It also boldly stated a question plenty of tourism boards around the world probably ask themselves as they tally up their visitor numbers each year. Where the bloody hell are you? Because while some destinations receive an incredible number of tourist visits, to the point where it’s a serious problem, others are crying out for more attention. They need more visitors.
These are some of the greatest destinations on the planet too, though they may have fallen on hard times recently, or just slipped from fashion for one reason or another.
Source: Holiday News (holidaynews.net)
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