. It will aim to attract price-sensitive customers with its all-encompassing discount and then go hard on the tactic at the heart of all bundling offerings: cross-selling.If the company can bring existing subscribers to Optus Sport – and access to one of the most popular sporting competitions in the world – over to non-Optus services, partners will stay involved and presumably others will join the program. In turn, that will lead to growth for Optus.
Optus seems to be doing just this with SubHub. It is trying to grow subscribers quickly with little revenue booked against the service . SubHub provides a captive audience, which is hugely beneficial when it comes to promoting any future services the company offers. It may also make it easier for Optus to promote its core serviceshome internet and mobile phone plans – as part of an offer that will be difficult to match – perhaps by Telstra, but certainly by smaller competitors such as Spintel and Exetel.
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