Tas-mania: How the devil did new AFL club pull so many members?

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The Devils have pulled in more than 100,000 members since Monday. The moral here is not just about the volume – which is greater by far than the AFL or the new club had anticipated – but the rush in which they arrived.

It’s pointless to put in here a figure for the number of people who have signed up asbecause by the time you read it, it will have swollen again. Let’s just say it’s in six figures.

Only some will convert to full members at the full rate when the time comes. And it’s anecdotally evident that a portion of the new subscribers were not Tasmanians and do not live in Tasmania. There were three in my office. I was one. That’s not to say that the other new points on the footy compass don’t have their passions. But Tassie is a footy state. It’s in the fabric of the place. As long as there was no Tasmanian team in the national competition, it felt odd to watch GWS and Gold Coast slug it out in front of a few thousand elsewhere. In fact, it felt like a betrayal.That’s not to knock either of the younger northern clubs, who can do only what they can out there on hostile frontiers .

That explosion of devilry is a greater augury even than its raw number. The most surprising story in Australian sport in recent times has been the emergence of Tasmania’s Jackjumpers in the NBL. In three years, they have made two grand final series;Further, they are the third most-watched NBL club, reflecting solid expat support. The Devils can expect the same. And to think that we were told Tassie was too small.

 

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