Sydney Morning Herald nation’s most read masthead

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The Sydney Morning Herald is the country’s most read masthead, with a cross-platform readership of 7.3 million Australians, according to the latest Total News readership figures released by Roy Morgan.

is the country’s most read masthead, with a cross-platform readership of 7.3 million Australians, according to the latest Total News readership figures released by Roy Morgan.is read by 426,000 people. In the past month, 1.

reach a de-duplicated audience of 16 million Australians across print and digital platforms. The total news readership figures are produced by Roy Morgan for ThinkNewsBrands.The research showed 97 per cent of Australians read news each month, with 62 per cent of readers paying for access. “News is lean-in premium content. Audiences aren’t scrolling past it, they’re actively engaged, and that means much higher engagement for ads placed within news,” said ThinkNewsBrands chief executive Vanessa Lyons.

 

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