Swedish pharmacy bans sale of anti-ageing skincare to children

, is to stop selling “advanced skin care” products to customers under 15 unless they have parental consent or a relevant skin condition.in Sweden aged under 13, driven by social media. One beauty chain told broadcaster SVT that 20-40% of its customers are now aged under 13.in the UK – are also turning to expensive anti-ageing skincare in pursuit of more “youthful” skin, many influenced by what they have seen on apps like TikTok.

Annika Svedberg, chief pharmacist at Apotek Hjärtat, said: “Using advanced skin care that, for example, aims to reduce wrinkles and get a more even skin tone is not something a child needs. “In cases where a child has a skin disease, for example atopic eczema, certain products can also contribute to worsening or reactivating symptoms.”

The age restriction enables them to start a conversation with children and parents about healthy skincare routines, “based on needs, not ideals”, she added. Monika Magnusson, the company’s CEO, said: “We want to be ahead of the curve, and take greater responsibility for not being involved in pushing unhealthy behaviours and ideals that have grown up among many young people.”

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