The data comes from insights firm Kantar’s quarterly Entertainment On Demand survey, to be released on Wednesday, which looks at the dynamics of the video-on-demand sector.
Netflix’s user base was down 9 per cent in Australia across the past 12 months, according to the report, closely followed by Disney+, down 8 per cent, and Stan, down 6 per cent.Local players Foxtel and Nine disclose subscriber figures for their streaming services on a quarterly and half-year basis, with Nine’s recent figures for Stan putting it at odds with Kantar’s report.
“We know from a question we ask about impact of rising inflation on personal finances that around 60 per cent of households are either concerned or very concerned,” Northedge adds. Morningstar analyst Brian Han says Australians chopping and changing is not a surprise during a cost-of-living crisis, though it’s difficult to make judgments on only a few quarters of data.
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