Southern Cross to re-brand Brisbane, Adelaide radio stations in marketing overhaul

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Southern Cross Austereo is expected to revert two metropolitan radio stations to their original names in a major change to a national marketing and content strategy that took several years to implement

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For Brisbane and Adelaide, the decision is a return to well-known heritage station names for local audiences. Brisbane’s Hit105 was called B105 until five years ago, while Adelaide’s Hit107 went by the name SAFM until October 2014.The stations were originally renamed in an effort to enhance the Hit Network’s brand recognition and make it easier for Southern Cross Austereo to sell to advertisers.

 

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