Shoppers’ inflation-busting mindset sets Black Friday record

said on Sunday that the Black Friday sales at the electronics, bedding and furniture chain set a record and the momentum continued over the weekend.Scott McNaughton

He suspected that shoppers spent more vigorously in the Black Friday period – which Harvey Norman labelled “Big Friday” in its marketing – than any other time in the retail calendar, including the traditional Boxing Day sales. He said it was a balancing act to try to maximise sales when the demand was there across the Black Friday period, which was now a huge event in the minds of shoppers. But some margin was sacrificed.

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