Seven, Nine clash as both claim win ‘how ever you cut it’ in TV ratings

Seven has accused Nine of being “desperate” and “misleading” as both broadcasters claimed victory as the 2022 television ratings year came to a fiery and confusing end at midnight on Saturday.

According to the market share figures released by Seven, it claimed 30.3 per cent of the all-broadcaster national free-to-air audience across its network – primary channel and multi-channels combined – compared to 27.8 per cent for Nine.In the all-important metro market , Seven had 29.2 per cent share to Nine’s 28.8 per cent.

“Seven is disappointed to read a number of false and misleading statements by Nine in its 2022 survey year ratings report,” the company said in a statement. While amusing or simply baffling to outsiders, the dispute over the numbers highlights both their importance –, Warburton told this masthead last year – and the degree to which the local market continues to evolve at sometimes dizzying pace.

“While it’s acceptable to fold the markets together when reporting the top programs of the year, it has all always been about the metro markets,” a network spokesperson said. “It’s there in the definition of what OzTam is for and does.”OzTam is the agency that collects and releases ratings data. While jointly owned by Seven, Nine and Ten, it operates independently of the broadcasters. The ABC, SBS and the pay TV operators have “observer” status.

Nine’s claim to have won the year, meanwhile, is similarly legitimate but built on a breach of convention.

karlkwin A tale as old as time.

karlkwin Huge if true

karlkwin Yep and they got it from Sky News 😉

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