Secret support: did prescription bras help Lionesses to Euro 2022 glory?

Photograph: Michael Regan/Getty ImagesPhotograph: Michael Regan/Getty ImagesIt may go down as one of the most iconic images in English sporting history:But if those cups could talk, they might claim a share of the Lionesses’ victory for themselves.

In the run-up to the Tokyo Olympics and Paralympics in 2021, Wakefield-Scurr and her colleagues provided similar prescriptions to 112 British athletes, in collaboration with the English Institute of Sport . Before their intervention, most of the athletes wore ill-fitting, loose bras, offering limited support, and many reported breast discomfort or pain.

, from breast pain and sagging tissue to chafed skin. Running in a poorly supportive bra was also found to shorten women’s strides by up to 4cm, which could add up to an extra mile over the length of a marathon. “They were off-the-shelf bras, but we found that the players really appreciated information on how to fit them, what styles would work for them best. There are some really good products out there that can work for elite athletes, but it’s about helping them navigate through the marketplace.”

That’s no bad thing, said Wakefield-Scurr. “What we tend to see with sports bras is that they can offer increased comfort, and they probably also have a bit more R&D behind them because some of the big sports apparel brands have put in a lot of money into their development. I think the general public can get real benefits from wearing them, and they can be worn all day.

would you run a story on men’s underwear?

Seriously bloody awful. Just 💩

Maybe they are just a champion team…

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