University of Canberra’s preeminent annual report on trust in the news ecosystem sees SBS move to number one for all public and commercial mediaNational broadcaster SBS has been named the most trusted news brand in Australia by the University of Canberra and Reuters Institute for the Study of Journalism’sEach year the report delivers comparative data on media usage in 47 countries including Australia.
“With more people consuming their news through social media platforms, the presence of trusted brands in that space is more crucial than ever.”In addition to SBS World News’ nightly TV bulletins and comprehensive digital offerings, SBS Audio also serves millions of diverse Australians through multilingual audio services across radio and digital/podcasting in more than 60 languages.
The Digital News Report also noted the growing concern about misinformation in Australia, which rose to 75% from 64% in 2022 and that audiences are reporting greater difficulty in identifying untrustworthy information. “Trust in news has been declining during the past few years, news avoidance has been increasing, and misinformation and disinformation pervade our social feeds and threaten to undermine our democratic way of life,” wrote Wicks.
Source: Education Headlines (educationheadlines.net)
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