Sydney’s eastern suburbs are the latest front in the campaign by supermarket giants to appeal to customer desire for greater convenience with a proposed drive-through-only grocery shopping experience.
An artist’s impression of Woolworths’ proposed “direct to boot” supermarket, which would not provide instore service to customers.Delivery drivers from companies such as Uber Eats and Deliveroo will also be able to collect groceries from the store and deliver them to customers. Jana Bowden, a professor of marketing at Macquarie Business School, said the pandemic had broken consumer resistance to buying groceries online.
“Just-walk-out technology like we have seen with the US Whole Foods groceries and Amazon One tech as well as Aldi in London has shown consumers a whole new contactless shopping experience overseas via the use of biometrics, cameras and sensor technology,” she said. Woolworths general manager Tamara Manasserian said customers were increasingly using online delivery and contactless pick-up services.
_andrew F _ ck cars
_andrew Will be interesting considering there was plans for apartments
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