RM Williams co-owner Nicola Forrest is sticking the boot in for women

, is giving the bush outfitter’s story a plot twist worthy of their interwoven belts. Until now, the legacy of charismatic founder Reginald Murray Williams, who died in 2003, has kept women in the back saddle of the 92-year-old brand’s history.

RM Williams board member and co-owner Nicola Forrest launching the $8 million factory expansion in Salisbury, Adelaide.An $8 million expansion launched by Forrest – in her first official media appearance since the July announcement of the, after 31 years of marriage – has created factory space for a production line dedicated to women’s boots.

“From a manufacturing standpoint, women’s footwear is unique,” says Tara Moses, chief operations officer at RM Williams. “It needs to have a bit more finesse to it. It’s a smaller boot and needs different types of tooling. You also have extra heels that go with it. Now that we have the line, we can expand the craft.”“Over 50 per cent of our workforce is women,” Moses says. “That’s the beauty of this industry from a manufacturing standpoint.

“It’s a riff on the classic Craftsman, with a bit more of a heel, so you can wear it with a dress or jeans,” Allen says. “It has all the elements of our brand’s DNA with a wearability that women want.”“Trends will ebb and flow but there are so many parts of the business heritage we can lean into, from the equestrian world to rodeos.”

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