River change — young entrepreneurs' beachy hometown rebrand

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Young entrepreneurs stay local and market their hometown to the world.

Young, edgy homegrown clothing brands are helping rebrand a small river town with a beachy vibe that is reaching an international market.Two young entrepreneurs from Renmark, SA, are taking their beach-vibe designs to the worldShe says young entrepreneurs are making a big difference to the regional economy

They are the handiwork of young entrepreneurs keen to follow their passions without leaving their regional communities. And as dry conditions and drought take hold, staying local while selling to a national and even international market can boost regional profiles and economies. "We've seen a trend toward sea changes, tree changes and we think now that a river change is absolutely ideal," Regional Development Australia chief executive Jo Podoliak said.

"We know that in congested cities, such as Sydney and Melbourne, people and families are looking for a different lifestyle.

 

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