Rishi Sunak is holding out for a feelgood factor. It will only come once he’s gone

Rishi Sunak speaks to the media after a meeting with the chancellor of Austria, Karl Nehammer, in Vienna on Tuesday.Rishi Sunak speaks to the media after a meeting with the chancellor of Austria, Karl Nehammer, in Vienna on Tuesday.ishi Sunak trying to win back public support reminds me of the economist stranded on a desert island with a chemist and physicist. A tin of beans washes ashore and an argument breaks out over how to access the contents.

But the main reason I doubt the economy will come to Sunak’s rescue is that he is looking at public opinion the way the marooned economist looks at the tin of beans. The problem is getting through at all. The solution does not begin by assuming people are listening, or that they want to be persuaded.

There is a big difference between publishing a graph showing NHS waiting lists going down and understanding – or being able to communicate – what it means to have an operation cancelled for the third time. A party that pledges to recruit more police officers will not be trusted by someone who waited in vain for the police to turn up when their home was burgled.

Prison policy isn’t usually an election issue, but the criminal justice system nearing collapse is getting hard to ignore. The government’s remedy is to squeeze budgets tighter. In order to generate fiscal “headroom” for national insurance cuts this side of an election, the chancellor has booked eye-watering budget restraint across Whitehall starting in 2025.

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