Already a subscriber?Marriott has cemented its position as the dominant luxury accommodation operator on the Gold Coast after striking a deal with the Makris family to manage a five-star resort within the Rich Listers’Due to open in 2027, the 122-room hotel will be known as the Marina Mirage Gold Coast, a Luxury Collection resort. Luxury Collection is Marriott’s bespoke brand that includes hotels such as the Bellagio in Las Vegas, the SLS Hotel in Beverley Hills and The Tasman in Hobart.
The Makris family intends to retain ownership of the mixed-use development, after selling malls in Adelaide and focusing its energies on its Gold Coast projects, which include the Oracle Boulevard, a dining and commercial precinct at Broadbeach. Marriott’s head of hotel development in Australia, Richard Crawford, said the wave of new hotel development at the northern end of the Gold Coast, was “collectively redefining” the popular leisure destination.
Also spurring on demand for luxury hotel rooms is a swath of luxury apartment developments, which are selling at record prices to local downsizers and interstate buyers.
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