Rich Lister billionaire backs meat sector disruptor

says he is stumping up more funds in a new $5 million capital raising by hi-tech disrupter MEQ Probe which is accelerating development of small machines that can accurately test the amount of fat in lamb and marbling in beef.with an estimated personal wealth of $1.9 billion through shopping centres and property, said the red meat industry needed much better transparency and a means of clinically testing the quality of meat early in the production process, rather than just eyesight.

He said the MEQ technology also enabled a substantial cut in wastage in the industry and a reduction in energy usage because information could be gleaned about specific issues including the optimum time meat should be in a coolroom.MEQ, which was first established in 2016, has a probe which can quickly assess the grade of a particular cut of meat, and also a “live device” which uses algorithms and data analysis to assess the quality.

He said MEQ took the human error out of meat grading, which was often undertaken by bleary-eyed people in a coolroom between 1am and 5am.“It’s about an objective and consistent measure. It unlocks a lot of value,” he said.

as long as people have $$$ to pay for MEAT :D

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