Project Mbappé: can a summer with France make forward smile again?

Kylian Mbappé’s career has been carefully planned but the end of his PSG stay was flat. Can the national team offer a reboot?

The Manchester United player had also scored 22 goals in 66 games for Portugal. He had taken part in three major international tournaments and reached the final of the 2004. Everything – including a dream move to Real Madrid – was in place to monetise his on-field achievements as no other footballer had ever done before. Ronaldo was different. He had the talent, the looks and, more importantly, a near-exhibitionistic keenness to be filmed, photographed and admired.

Yet Mbappé didn’t wait as long as Ronaldo and his protector, Jorge Mendes, did to make sure that the commercial rights associated with his name were protected. In August 2017, when still 18 and having played a grand total of 40 games in Ligue 1 with Monaco, the French law practice Cabinet Flechner filed the “Kylian Mbappé” trademark with the UK registration body, IPO. That he was a prodigy was not in doubt. All of Europe knew it by then, andhad known it for a while.

Since there was no doubt Real Madrid would be his club one day , it made sense for the privately educated Mbappé to take one-to-one Spanish lessons, as he did from the age of 15, just as it made sense to specialise in “management science and technologies” for his Baccaleureat. As he explained in a 2017 interview with Le Parisien, he “needed this diploma for post-career plans, which include becoming a coach”. Mbappé was 18 when he said that.

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