show Yarra Valley Grammar, Methodist Ladies' College and Kilvington Grammar School each spent more than half a million dollars on advertising in the past year.
The figures are from advertising monitoring service AQX Fusion. Advertising executives say the numbers are conservative because digital spending - predominantly on Facebook, Instagram and Google - is not accurately captured in the data. MLC said advertising provided a means "to communicate the opportunities the college offers to prospective families including boarding and scholarships" and maintaining strong enrolments would ensure it "continue[d] to be one of Australia's leading girls' schools".
"They want sales - as in students," said Mr Champtaloup, managing partner and creative director of Perth agency braincells. "It’s pretty much exactly the same as any other product or service. I think it’s more prevalent now because the outside economic environment has become a little bit more hostile."
"Wealthy private schools are spending millions in hiring public relations and marketing firms to advertise their lavish facilities while parents in disadvantaged public schools are selling scones to pay for toilet paper, photocopying, stationery and books," he said.
That’s what’s happens when those private schools charge circa $20,000 per annum. And if they were really that good, then they wouldn’t have to spend any money.
'The large number of options for girls'. Or from a non-feminist perspective, the smaller number of options for boys. More GenderEqualityWhenItSuits
Remove Gov funding immediately !
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