was hit with a tariff of 175.6 per cent on its exports, and two thirds of Australian producers have simply given up on selling to China.Taylors Wines is based in South Australia’s Clare Valley. Mr Taylor said companies across the industry were chasing distribution synergies.
Warren Randall, of Randall Wine Group, has bought the smaller Penny’s Hill winery as part of a strategic overhaul.“There’s no magic powder out there that can make it happen overnight,” Mr Taylor said.On Monday, the owner of Seppeltsfield Estate, Warren Randall, announced his Randall Wine Group had acquired Penny’s Hill winery in the McLaren Vale region south of Adelaide, as part of a strategic overhaul to gradually offset the sharp reduction in exports to China.
Tyrrell’s Wines shifted itself further upmarket more than a decade ago. Mr Tyrrell said drinkers were prepared to pay more than $100 for a bottle, and then wanted to be seen conspicuously drinking it on their social media feeds.His bellwether each day was looking at the winery’s cellar door carpark. He said it was regularly full of BMW, Mercedes-Benz and Audi drivers, compared to a few years ago when there were more “Mazda-type” vehicles.
“The trend towards $10-plus wines continues globally, and larger wine companies will want to bolt-on smaller premium brands and leverage their distribution reach,” Mr Woolford said.
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