Power dressing’s unsung hero is a thirty-something Australian brand

In her years in parliament, Julie Bishop garnered a reputation for supporting Australian designers through the clothes she wore, what she dubbed “fashion diplomacy”.

General manager Clare Hurley says while the ACT accounts for less than 2 per cent of the Australian population, the nation’s capital is responsible for about 5 per cent of Review sales. Although office-dress standards have relaxed, even in conservative Canberra, “what hasn’t changed is women still want to and are expected to look smart ... there’s a level of individuality and self-expression that’s more accepted now.

“We know our customer – she’s loyal and has grown up with Review,” Hurley says. “She has aged, we don’t like putting age bands on women, but she’s at a stage in life she is a working professional woman, [and is] more likely to have children.” Channel 10 senior journalist Stela Todorovic says she has noticed a shift in Canberra dress standards, particularly among politicians and their staffers, since her arrival at the press gallery two-and-a-half years ago.

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