Potentia Capital taps UBS for payments biz Linkly

Street Talk understands Potentia has tapped UBS to start quietly sounding out potential buyers, including big payments companies and other financial sponsors.Linkly provides payments technology to banking and merchant customers. Its software is used to take payments at 200,000-odd point of sale terminals and it handles more than 2 billion in-store transactions a year, mostly in Australia and NZ, on behalf of well-known banks and retailers.

While listed software groups have seen their valuations hit hard this year, Street Talk’s not writing off Linkly. Potentia has a habit of finding under the radar technology stories, and making a motza for investors.Advertisement Its software has been around for 20-years, albeit formerly focused on EFTPOS payments alone, and it acquired, to get into online payments, which was a big move for the group and was expected to double its footprint.

Potentia bought its initial stake in 2019, and helped fund the online payments acquisition one year later to increase its investment. Back when Potentia invested, Linkly was still known as PC-eftpos and its plans to get into online payments was part of the pitch to secure Potentia Capital’s investment, including via M

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