Polling agencies in the spotlight after Coalition’s shock election win | Sky News Australia

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AMSRO’s Craig Young on election polling: Perhaps of greater concern to me than the polling results immediately before the election was the pattern of results over a long period of time. MORE: SkyLiveNow

The role of polling agencies is in the spotlight after the Coalition's shock election win. Years of polling from various outlets predicted Bill Shorten and the Labor Party would be successful - one of the reasons Saturday's result came as such a surprise to so many people.

The group responsible for Australia’s top opinion poll, and an industry body for market research, will review their methods to uncover how pollsters came to wrongly predict the outcome and to work out how polling can be improved into the future. Image: News Corp Australia

 

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Actually it is not critical at all. If it wasn't done no one, other than the political media, would care.

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