Plastic Free July, a global campaign to reduce plastic consumption, has launched for 2024 with a range of tips for cutting down single-use plastic consumption. Plastic Free July was launched by sustainability expert Rebecca Prince-Ruiz in Perth in 2011. At the time, Prince-Ruiz was working in sustainability education in local government and was first motivated to start the campaign when she visited a recycling facility.
"If you look at organisations like Clean Up Australia and Plastic Free July that are doing those sorts of things, I think all those things lead to the collective benefit and change in society action." The Plastic Free July campaign suggests making changes such as: Prince-Ruiz says that these behavioural changes can have a large cumulative impact and that over the past five years Plastic Free July participants have avoided 1.4 billion kilograms of plastic.
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