'Perfectly good' fruit supermarkets reject hits sweet spot with conscientious consumers

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Farmers and small businesses say more Australians are rejecting imports for local produce they can connect with, helping reduce waste and create jobs.

Consumers switching from cheaper imports to Australian produce are creating a boom for small businesses championing local goods and finding uses for odd-sized fruit destined to rot in paddocks.These collaborations are helping reduce food waste and create jobsFarmers and boutique manufacturers report a surge in consumer demand for local produce since the start of the coronavirus pandemic.

Ms Woolnough buys ingredients from Australian producers for an "artisan" range that includes flavours like lemon myrtle and macadamia, orange and fennel, sour mandarin, plum pear and pepperberry, and chilli raspberry. Her collaborations with Australian beekeepers and farmers have led to more than 20 chocolate products, including Tasmanian leatherwood honeycomb, ginger macadamia, and orange and almond.And Ms Woolnough has helped farmer Mandy Schultz find a use for excess fruit at her LuvaBerry farm as part of her "war on waste".

 

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I wish there was more talk about the role of supermarkets in turning people into fussy babies about what their fruit and veg looks like.

Food that used to go to food shelters or in prepared foods but makes you feel like you are doing good.

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