obody has brought this up for a while, but there are a lot of streaming platforms right now. I know, I know: 2022 called, and it wants its half-observation back. But there are, and that’s semi-interesting again because they have started to step out of the coagulated “Let’s copy Netflix as much as possible” ooze and become their own individual things.
So what about Apple TV+? It’s been hard to figure out what their deal is. There have been a couple of certifiable hits: Ted Lasso felt like the first one to make people finally go from month-long free trial to actual subscription, buthave been pulling in numbers, too. In the last couple of years, it has become clear that Apple has a major strategy: give a name star an executive producer credit and the freedom to do whatever the hell they want, and really, really hope for the best.
So who’s next? That would be Kristen Wiig with Palm Royale , and you ought to be sitting down for this cast list: Allison Janney, Laura Dern, Carol Burnett, Kaia Gerber, Leslie Bibb and Ricky Martin. It is 1969, and Wiig plays Maxine Simmons, an outlandishly dressed outsider-looking-in who is desperate to infiltrate a Palm Beach high society resort club, and will scale walls, spread gossip and scheme and steal and lie in an effort to do so.
There are elements of a lot of shows I hated recently but other people loved: the “Why are these people talking to each other? They hate each other” society drama of Bridgerton, the “What if it was sunny? Would that be better than the script being good?” that’ll-doism of Ryan Murphy’s Hollywood, plus both the desperate and the housewives elements of Desperate Housewives. In Janney and Wiig, the show has two of the planet’s best tight-smile actresses.
I have given up trying to figure out which Apple TV+ shows you lot will like, though. The amount of people who have come up to me in real life and said: “I liked Hijack. I liked how Idris Elba got on that plane” is out of control. People have told me at length how they enjoyed? The one with Tom Hiddleston? I actually thought it wasn’t actively bad.” OK, do whatever you want. Apple’s TV-making plan is clearly working.
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