Lim Ki-mo first heard Brazilian music 50 years ago in his home town of Busan; now his consular crooning marks a triumph of soft powerBrazil’s latest music sensation grinned from ear to ear as he moseyed down Copacabana beach contemplating his unusual rise to fame.
Lim is not the first ambassador to try his hand at singing diplomacy in South America.
It was a grim time for Latin America’s biggest democracy. The science-denying far-right leader Jair Bolsonaro occupied the presidency. A Covid outbreak that would kill more than 700,000 people was running riot. “The social atmosphere was quite gloomy,” Lim said. “When I made a speech, nobody listened.”
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