Not even Eddie could arrest ratings decline: The good, bad and ugly of the Melbourne Cup

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There was a lot that was good about this year’s Melbourne Cup, some bad, and one big ugly moment that marred the first Tuesday in November. | ANALYSIS MelbourneCup

0, where he was suspended for attending an illegal Airbnb party during COVID-19 lockdowns. He would have partnered Verry Elleegant in last year’s Melbourne Cup, but made amends on Tuesday to claim his first Cup.

The track was tested at Saturday’s Derby Day meeting, but had recovered beautifully by Tuesday morning, only for rain during the race meeting to turn it into a slop. That only exacerbated the margins in the Cup and certainly denied a number of horses the chance to show their true talent. That takes nothing away from Gold Trip, who thrived in the conditions.From a TV perspective, the free-to-air ratings continued their decline year-on-year too.

It was the fourth of five Cup carnivals on Ten, since they pinched the rights from Seven in a deal worth $100 million to the Victoria Racing Club. Ten’s broadcast went head-to-head with Sydney’s Big Dance meeting on Seven.on Channel Nine, owner of this masthead, was added to Ten’s broadcast team this year, alongside a star-studded roster which includes Francesca Cumani, Michelle Payne and Glen Boss, among others.

 

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Not even Eddie Everwhere can save racing from itself. It is finally being seen for what it is: the cruel exploitation of beautiful sensitive animals for human entertainment and profit, propped up by government subsidies and gambling. Ban it all.

Is there anyone that isn't sick and tired of the endless adverising campaign for gambling? Worse than it ever was for alcohol or cigarettes. Turns you off everything to do with it.

Actually when I turned it over on 10 and saw Eddies head, I quickly changed the channel.

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