Nine secures fourth tennis Grand Slam event with US Open rights deal

15/09/2021 10:17:00 AM

Nine has broadcast rights to the fourth and final Grand Slam tournament.

Nine secures fourth tennis Grand Slam event with US Open rights deal | zoesam93

Nine has broadcast rights to the fourth and final Grand Slam tournament.

Normal text sizeVery large text sizeAdvertisementNine Entertainment Co has secured the rights to exclusively broadcast the US Open tennis tournament as it looks to build out sports content for its free-to-air television network and streaming service Stan.

The US Open deal means that Nine, which is the owner ofThe AgeandThe Sydney Morning Herald,has now locked in coverage of all four of tennis’ Grand Slam events, having already bought the rights to the Australian Open, French Open and Wimbledon.Nine’s chief sales officer Michael Stephenson

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Normal text size Very large text size Advertisement Nine Entertainment Co has secured the rights to exclusively broadcast the US Open tennis tournament as it looks to build out sports content for its free-to-air television network and streaming service Stan. The US Open deal means that Nine, which is the owner of The Age and The Sydney Morning Herald, has now locked in coverage of all four of tennis’ Grand Slam events, having already bought the rights to the Australian Open, French Open and Wimbledon. The son of two schoolteachers and raised in Quebec City, Canada, Macdonald was a stand-up comic and briefly a writer for the sitcom Roseanne when he was picked to join the cast of Saturday Night Live in 1993. Nine’s chief sales officer Michael Stephenson Credit: Wolter Peeters Nine’s chief sales officer Michael Stephenson has said the media company will most likely look at acquiring the next Olympics broadcast rights package (which could include the 2032 Brisbane Olympic Games) - if incumbent Seven passes on the opportunity - but said it would not do anything “irrational” to in an attempt to secure it. The Storm are still the most dominant team and demonstrated that against the Sea Eagles. “We will always talk to everybody about everything, but it needs to make sense commercially,” he said. He became known for his esoteric impressions, including Burt Reynolds, who gave Will Ferrell's Alex Trebek character grief on Celebrity Jeopardy. Mr Stephenson’s comments were made ahead of Nine’s annual upfront, an event that presents the company’s offering across television, publishing and radio to advertisers and media buying agencies. Credit: AFL Photos Steve, like Mitch, will be cheering just as hard for the Dogs, regardless of whether a Wallis is on the field, but has tinges of disappointment for his son.

Nine is the owner of this masthead. Macdonald was anchor on the Weekend Update desk in a prime era for news-based jokes, with Bill Clinton, Michael Jackson and OJ Simpson frequent targets. The Storm have been the best team all season, know how to win finals matches and are at full strength. Sport is a key pillar in Nine’s broadcast strategy for its television network and online streaming service, Stan. The company owns the broadcast rights to the NRL, rugby union and the UEFA Champions League.. But the latest deal for the US Open means that Nine and its streaming service Stan also have the exclusive broadcast rights to four Grand Slam tennis tournaments - the US Open, the French Open, Wimbledon and the Australian Open. Up Next. Seven’s coverage of the Tokyo 2020 Olympics broke ratings records this year, helped by a favourable timezone and lockdowns across Australia that meant more people were spending time at home. “I have had to get the mind around it, but I have.

But the event - while attractive to advertisers and viewers - is expensive and often generates a loss. “We are not going to be doing anything that’s irrational,” Mr Stephenson said. “If Seven didn’t exercise their rights [to negotiate as the incumbent partner], then you would have a conversation like you always would, but it would need to make commercial sense to do it. Selling short-term one off events, merchandising has always proven to be difficult.” Nine used the upfronts event to confirm to advertisers that its key programs such as Married at First Sight . “There’s a lot of people in Mitch’s position every year.