Media giant Nine Entertainment Co could pay up to $600 million over five years to the NRL under a deal that would return the value of the broadcast rights for the popular rugby league competition to pre-COVID-19 levels.
NRL CEO Andrew Abdo and ARLC chairman Peter V’landys are one step closer to a free-to-air rights deal.andNine has been locked in crucial negotiations for the free-to-air rights to NRL matches for months, and presented its plan for the competition to Australian Rugby League Commission chairman Peter V’landys and NRL boss Andrew Abdo two weeks ago. Mr V’landys told NRL’s 16 clubs the meeting was positive.
The NRL broadcast rights are the most lucrative sporting property to be sold this year. While sports are typically loss-making events for a television broadcaster, they can be used to promote other key programs for a channel and boost audiences and advertising revenue.
zoesam93 Ninecomau Networks need content other than reality TV to show and it rates so the advertising $ is lucrative.
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