Nike axes Kyrie Irving amid antisemitism fallout

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'There is no place for hate speech and we condemn any form of antisemitism,' the shoe giant said. 9WWOS

The Nets made that move Thursday, and a day later, Nike made its decision as well.

Irving signed with Nike in 2011, shortly after becoming the No. 1 pick in that year’s NBA draft. Irving’s first signature shoe was released three years later, and the popularity of the Kyrie line led to him making a reported $11 million annually just from the Nike endorsement. Nike's decision came a day after the Nets handed down their suspension, which will last at least five games, and after NBA Commissioner Adam Silver said he wanted an apology from Irving over his decision to post a link to the documentary “Hebrews to Negroes: Wake Up Black America” — a film that contains antisemitic material.Irving defended his right to post what he wants, then refused to give a direct answer when asked Thursday if he has antisemitic beliefs.

Irving becomes the second prominent celebrity in less than two weeks to lose a major shoe deal over antisemitism. Adidas was forced to part ways with Ye — the artist formerly known as Kanye West — late last month, a move the German company said would result in about $250 million in losses this year after stopping production of its line of Yeezy products as well as halting payments to Ye and his companies.

 

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