the country would “unashamedly” target the super wealthy, and seek to attract the kind of tourist who “flies business class or premium economy, hires a helicopter, does a tour round Franz Josef and then eats at a high-end restaurant”.
The result, he said, was often “very wealthy people destroying the planet in the process of not contributing to destinations as we might have expected or hoped”. Tourists who tend to be on a lower income – such as international students and backpackers – often stayed for longer in the country, and length of stay was directly correlated with cumulative in-country spending, he said.were typically affluent, but made up only 3% of visitor spend, despite being 9% of visitors. “The economic contribution of cruise passengers is dismal compared to students who come here to study,” he said.
Nash’s comments come as New Zealand is attempting to rebuild its tourism workforce and industry after a year spent closed off from the world by pandemic protections.
Source: Holiday News (holidaynews.net)
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