‘My escape is going north’: heatwaves begin to drive tourists in Europe to cool climes

Tourists are visiting a viewing site beneath the Acropolis ancient ruin during high temperatures in Athens, Greece, on 13 June.Tourists are visiting a viewing site beneath the Acropolis ancient ruin during high temperatures in Athens, Greece, on 13 June.at the height of the summer. But three years ago, a blistering heatwave made her rethink trips to the region where she grew up and her parents live.

In a sign that extreme weather is weighing on the minds of travellers and industry professionals, the ETC this year began polling respondents on how the climate emergency affects their travel arrangements.A third of Europeans said they avoided destinations where extreme weather events were likely, the ETC poll found, and 17.3% said they did this by avoiding places with severe temperatures. Just more than 16% sought out holiday destinations with more stable weather conditions.

Also reflecting this trend, small-group tour operator Intrepid Travel reported recording a 40% rise in bookings for Scandinavian destinations compared with last year among UK customers, Hazel McGuire, the company’s UK and Ireland general manager, said. Meanwhile, dangerously high temperatures mean that, as of last year, the company no longer runs hiking trips in Spain, Turkey and Portugal during July and August.

Eduardo Santander, CEO of the European Travel Commission, said stable weather was essential for travel and tourism. “We recently began surveying European travellers on how they adjust their plans in response to changing weather patterns. Our findings show that travellers are increasingly aware of extreme weather events and their potential impact on their vacations.

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