Founder and Executive Creative Director at DPR & Co Richard Ralphsmith has assessed the government's media strategy during the coronavirus pandemic saying thus far "simple, basic messaging about hygiene" has proven to be "pretty solid".
"In some sense, we need to think a bit more broadly about genuine behaviour change," Mr Ralphsmith told Sky News host Gary Hardgrave. "And genuine behaviour change is a much more specialised and more difficult discipline in advertising than simply communicating basic messages". "You've actually got to try to appeal to people in an emotional sense". Image: AP
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A tearful Mike Kelly resigns from parliament | Sky News AustraliaA tearful Mike Kelly has announced his “gut wrenching” decision to stand aside as the Labor MP for Eden-Monaro, sending voters in the seat to a by-election. \n\nStanding alongside Labor leader Anthony Albanese, Dr Kelly detailed the impact chronic health issues stemming from his Army service had on his life in recent months. \n\nDr Kelly apologised to Eden-Monaro voters for sending them to a by-election but told reporters his medical team confirmed the step was necessary for his health. \n\n'I really do regret, and it has broken my heart to have to do this. It is gut wrenching, as I just said. And I wouldn't be doing it if it just wasn't absolutely necessary to do it now,” he said. \n\nDr Kelly also pointed to his wife’s own health issues, saying he needed to be in a “better position” to support her. \n\nA three-way contest between Labor, the Nationals and the Liberal Party is likely, with New South Wales Deputy Premier John Barilaro, Transport Minister Andrew Constance and current Liberal Senator Jim Molan touted as possible candidates. Good riddance. Albo would be having kittens about this by-election Speedy recovery and take care of yourself
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Eden-Monaro is Barilaro's 'seat to lose' | Sky News AustraliaThe Eden-Monaro by-election is John Barilaro’s to lose, Sky News Political Editor Andrew Clennell says. \n\nOutgoing Labor MP Mike Kelly on Thursday announced his retirement from parliament sending voters in the New South Wales electorate to a by-election. \n\nMr Clennell said the NSW Nationals leader began scoping out the federal political switch in January, lobbying Premier Gladys Berejiklian to appoint him as bushfire recovery minister in an effort to boost his profile in the area. \n\n“It is not a coincidence John Barilaro lobbied to become minister for bushfire recovery,” he said. \n\n“Last year he told Gladys Berejiklian he believed Mike Kelly was going to retire and wanted to run for the seat.\n\n“This has been a long time in the planning.'\n\nThe by-election is set to be a three-cornered contest between Liberal, Labor and National candidates. aclennell I thought Jim Molan was in for it too? aclennell SkyNewsOz has NO Credibility. aclennell
Source: SkyNewsAust - 🏆 7. / 78 Read more »
'Twiggy' snaps under Chinese pressure | Sky News AustraliaMining magnate Andrew 'Twiggy' Forrest has played down controversy surrounding his invitation to Victoria's Chinese Consul-General to speak during a press conference with the Health Minister as 'a non-story'.\n\nMr Forrest blindsided the federal government when he invited Long Zhou to speak in an address with Greg Hunt after Mr Forrest secured 10 million coronavirus test kits for Australia from China.\n\nTwiggy - as he's affectionately known - did a similar thing in Western Australia when announcing China had assisted him in 'breaking the back of the PPE crisis'.\n\n'This is the biggest beat-up ever,' Mr Forrest said.\n\nLiberal MP Andrew Hastie hit back at the businessman's stunt emphatically stating, 'yeah, we're not happy'.\n\n'This guy drops out of the sky in his private jet and enables the Chinese Communist Party to ambush a Commonwealth press conference.'\n\nPrime Minister Scott Morrison is standing firm despite political pushback from China in calling for an independent inquiry into the origins of COVID-19.\n\nImage: News Corp Australia\n\n Disgraceful behaviour twiggy Chinese Puppet just protecting his money How can anyone miss his patriotism and sincerity towards Australia?
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Virgin Australia begins crisis talks with staff | Sky News AustraliaVirgin Australia's administrators will begin crisis talks with company staff today. \n\nVirgin is reportedly $6.8 billion in debt, with $450 million is owed to staff. \n\nThe meeting will be held via video-link, due to coronavirus restrictions. Which fkwit wanted the government to bail out this debt ridden mess? Pay your staff then bye bye If richardbranson won't spend every penny he's got to save the staff, that man should burn in hell. Billionaires are disgusting creatures.
Source: SkyNewsAust - 🏆 7. / 78 Read more »
COVID-19 outbreak strikes two childcare centres | Sky News AustraliaThere are fears dozens of children could have been exposed to COVID-19 after an outbreak at two childcare centres across the country.\n\nA four-year-old girl attended the Bright Minds Academy in Cranebrook in Sydney's west for two days while infectious and another child at the Learning Sanctuary at Yarraville in Melbourne was also diagnosed with the virus.\n\nBoth facilities have been closed and will be thoroughly cleaned.\n\nContact tracing is underway. \n\nImage: Getty\n\n Doubt it. HCQ & CQ + Az + Zn + Vit C. There is no reason the country should be locked down any more, on the stats, and on the new Executive Summary reports released below: Reports: Sequential CQ / HCQ Research Papers and Reports January to April 20, 2020 Well, that ends the debate on school safety.
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Two new cases of COVID-19 as NSW looks to ease restrictions | Sky News AustraliaNew South Wales has confirmed just two new cases of COVID-19 in the past 24 hours ahead of easing restrictions on Friday. \n\nRestrictions will be eased to allow two adults to visit others in their home but Premier Berejiklian has urged people to use their new freedom “responsibly”. \n\n“We appreciate that for mental health and to reduce isolation, people are now allowed to go and visit others in their home, two adults at a time. Please make sure you do this responsibly,” she said. \n\nNews Corp Australia\n\n HCQ & CQ + Az + Zn + Vit C. There is no reason the country should be locked down any more, based on the stats, and on the new Executive Summary reports released below: Reports: Sequential CQ / HCQ Research Papers and Reports January to April 20, 2020 Open up the state. This is pathetic. Given current position, low city density by global standards, median age 37, and that we are an island, you'd have to be irrationally pessimistic to think we cannot keep death rate (currently 3ppl per Million) below the 1990s road toll (100 ppl per Million).
Source: SkyNewsAust - 🏆 7. / 78 Read more »