Millions in taxpayer funded advertising 'politicised' by governments, new research says

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At least a quarter of the Commonwealth's yearly spend on taxpayer-funded advertising is highly political and biased towards the government of the day, according to new research.

It recommended an independent panel to check if ads comply with rules before campaigns beginThe Grattan Institute has analysed spending between 2008 and 2021 and found governments across the political spectrum have taken advantage of loose advertising rules, "weaponising" taxpayer funds for electoral gain.

"Nearly $50 million each year was spent on campaigns that that gave the government of the day a political advantage — which is about a quarter of the total annual spending by the federal government." Data from the Department of Finance and the AusTender website showed daily spending on federal government advertising spiked just before Australians were due to head to the polls, further underlining the concerns.

"The Opposition, minor parties and independents have no such opportunity to exploit public money for saturation coverage."The Grattan Institute report recommended strict legislative requirements for taxpayer-funded advertising. The report also recommended an independent panel be established to check whether advertising complied with the rules before any campaign began.

 

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Did 'The Experts' do a study or something to come to this conclusion?

The BreakfastNews & InsidersABC budget?

Why does a government have to put up signs eveywhere to say what there doing (and often nothing happens where the signs are posted). So they should be banned.

You would not believe it would you?

Why do section of taxpayers lose faith in the media after decades of adoring ABC integrity and high standards.

No research required.

Trace the source and it's none other than the speckie innocent crocodile John Howard

New research? Dear oh dear...

Wow MattDoran91 the headline of this is so BothSides that it is fake news. Grattan didn't say 'governments' did this. They said 'the LNP government' did this. Your (good) article makes this clear. Please chat with your digital editor to fix the pro-LNP fake news headline.

Love that someone had to 'research' this to come to that conclusion, instead of just seeing the advertising 😄

Lmao! That’s exactly what you are

Not to mention low risk Aussies were forced and coerced to get jabs that are not even fully approved yet as studies into safety are not complete and now we have this data. Taxpayer money was used to put Aussies lives at risk.

Better late than never !

Money well spent then. What's your excuse

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