Mikaela Lancaster is a self-described “big podcast fan” and since taking over as head of Spotify Australia last year, she’s been on a mission to extend the subscription service beyond music to audio more broadly.
The number of podcasts on the platform, which was founded by Daniel Ek in Sweden in 2008, has increased from 490,000 in 2019 to 2.6 million in 2021. Spotify has been able to tap into its existing user base to grow the channel with the platform recording 356 million users globally -158 million of those were subscribers or paid premium users.
Lancaster started her career at Universal Music and says she’s always been interested in “the intersection of content and tech” having worked at Microsoft, Ninemsn,and most recently as global marketing director at freemium video streaming service iFlix in Malaysia. Lancaster hopes that by expanding Spotify’s reach beyond music, which she says is still “our core and our foundation” she can provide more value.The platform has launched The Green Room, a live platform that creators can use to host their own rooms which Lancaster compares to the app Clubhouse, and Your Daily Drive, which is a mix of music and talk similar to traditional radio.
Source: Entertainment Trends (entertainmenttrends.net)
☝🏻🤔alternate headline “Multinational billion dollar business sets up new revenue generating division of company utilizing the existing global ‘podcast’ trend”. Hardly a story. “Up next! Harvey Norman unveil a new website!”. Give me a break. 🤦🏼♀️🤷🏼♀️🤌🏻
Podcast is like jumping into swamp.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘We are so, so happy’: Australia claim first gold medal at Tokyo GamesAustralia’s women have smashed the world record in the 4x100m freestyle relay for the nation's first gold of Tokyo 2020 | tomdecent tomdecent Australian women smash the WR. SMH tweet has story and picture of an Australian man.
Source: smh - 🏆 6. / 80 Read more »
‘We are so, so happy’: Australia claim first gold medal at Tokyo GamesJack McLoughlin claimed a silver medal in the 400m freestyle at the Tokyo Olympics but Australian favourite Elijah Winnington produced a major shock by finishing a disappointing seventh in a final that saw a Tunisian swimmer claim victory from lane eight. If ‘we’ are going to miss a gold by a slender margin, much prefer it to be to someone like the Tunisian. Well done, Jack and good on the winner! Why do you have to use words like disappointing? To even make an Olympic final is a major achievement. Please don't detract from that and give our athletes the support they deserve Tokyo2020 'Disappointing 7th' - WTF! He represented his country in an Olympic final. Nothing disappointing about it!
Source: theage - 🏆 8. / 77 Read more »
Tokyo 2020: Swimmers smash world record to win Australia’s first gold medalAustralia’s women’s 4x100m freestyle have smashed the world record to open Australia’s gold medal account at the Tokyo Olympics.
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Renewables drive Australian emissions lower as wind records blown awayExclusive: The rising proportion of electricity generated by renewables in Australia has more than compensated for the trend towards higher emissions from the LNG sector, new figures show | p_hannam p_hannam The Morrison Government are climate vandals p_hannam The renewable energy sector is progressing, in spite of the LNP propping up their fossil fuel donors. Imagine what would be possible if the LNP didn't sell us out. And some very large wind numbers in the past week, too:
Source: smh - 🏆 6. / 80 Read more »
Renewables drive Australian emissions lower as wind records blown awayAustralia’s greenhouse gas emissions extended their declines into the first three months of 2021, driven lower by a roaring renewable energy sector that set fresh records this past weekend. |EXCLUSIVE by p_hannam
Source: theage - 🏆 8. / 77 Read more »
First gold for Australia at Tokyo Olympics as women's freestyle team break own world recordAustralia has won the Olympic women's 4x100m freestyle relay gold medal at the Tokyo Games in a world-record time. Half of the team are immigrants! Well done.
Source: SBSNews - 🏆 3. / 89 Read more »