Media bargaining code: Should Meta be forced to carry news on Facebook and Instagram?

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Should Facebook and Instagram be legally required to host news on their sites? A group of small and diverse news outlets believes so.

Meta should be legally forced to host news on Facebook and Instagram, a coalition of diverse news publishers say, taking away its key trump card in an escalating war with the Albanese government and Australia’s big media companies.paying upwards of $70 million a year to media companies to host their content on its platforms. It agreed to at least 13 deals under the threat of the then-Coalition government’s news media bargaining code laws three years ago.

The global media industry is hurting as a result of a deep pullback in advertising and a cost of living crisis eating into subscription spending, triggering widespread job losses. But larger Australian publishers have been shielded from the worst of the cuts due, in part, to their multi-million dollar deals with Meta and Google., wrote to Communications Minister Michelle Rowland asking for must carry laws to be considered.

“We thought they’d have the option – but we didn’t think they’d do it. It’s a different time, a different mindset. It’s three years later, we need to think about what’s happening now,” he said.

 

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