Mad Dog Millionaire: NRL great’s stunning rich list rise after building $635m empire

Rugby league great Adam MacDougall has found himself on the country’s rich list due to the success of his meal replacement shake company.

MacDougall, a two-time NRL premiership winner with the Newcastle Knights, and his wife Belinda are now worth a staggering $635 million.Watch every game of every round this NRL Telstra Premiership Season LIVE with no ad-breaks during play on Kayo. New to Kayo?The newspaper reports the company’s value skyrocketed after Private Equity Partners made a $400m investment in the business in 2022.

Cranky Health’s flagship product is the Man Shake, which bills itself as a product that “helps everyday Aussie blokes lose weight, feel great and be the best versions of themselves”.MacDougall, known by the nickname “Mad Dog”, studied a Masters of Business during his rugby league career and started the company after retiring in 2011.He played in the Knights’ two grand final wins in 1997 and 2001, and represented NSW and Australian 11 times each.

Melbourne rubbish and packaging tycoon Anthony Pratt was next, with Sydney development boss Harry Triguboff rounding out the top five. Atlassian duo Mike Cannon-Brookes and Scott Farquhar, Clive Palmer, Kerry Stokes and Canva owners Cliff Obrecht and Melanie Perkins completed the top 11 spots.

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