Hotel management company Staywell Hospitality will bring one of Japan’s most luxurious accommodation brands, Prince Akatoki, to Sydney and Melbourne, as part of plans to ramp up its business in Australia.Prince Hotels, a subsidiary of Tokyo-listed conglomerate Seibu Holdings in 2017
As Seibu Holdings looks to grow its global hotel portfolio from 84 locations to 250 over the next decade, Staywell president Simon Wan said it planned to open its first Prince Akatoki in Sydney by 2025 and a second in Melbourne by 2026.
Showcasing Japanese interior design, furnishings and cuisine, the luxury brand will soon expand into new locations such as Guangzhou and Bangkok before debuting in Australia. He said there were opportunities to transform older hotels into new Staywell brands like Prince Akatoki, similar to what Syrian billionaire Ghassan Aboud plans to do with the, which will be converted into a Crystalbrook Collection hotel.