Genesis says value for money will help it weather an economic downturn, but the fledgling brand is still trying to get the word out that it exists. “I think the economic downturn has definitely had an impact on the market, but for Genesis, there’s still a huge opportunity to grow as a brand,” said Justin Douglass, who became the boss of Genesis Motors Australia earlier this year. “Cars are still going to be sold during that economic downturn.
Looking at sales of its combustion-powered vehicles in 2023, a total of 73 per cent of GV70 customers went for the Luxury Package, along with 78 per cent of G80 buyers and a whopping 95 per cent of GV80 buyers. For 2024, Genesis pruned the G70 range to just two variants, both with the Luxury Package as standard. This saw the base price for the range climb by $18,000, and the point of entry into the Genesis range climb from $63,000 to $70,500 before on-roads.
Source: News Formal (newsformal.com)
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