range, claiming it was sprayed with a substance called "LJ Shield" that eliminated and stopped the spread of COVID-19 and provided protection against other viruses.
The Australian Competition and Consumer Commission confirmed it would be launching action in FederalA Lorna Jane garment tag with "LJ shield" advertising. Advertising for the product included slogans such as: "Cure for the Spread of COVID-19? Lorna Jane Thinks So", "With Lorna Jane Shield on our garments it meant that we were completely eliminating the possibility of spreading any deadly viruses", and "LJ Shield – Protecting you with ANTI-VIRUS ACTIVEWEAR".
The ACCC alleges the claims were based on no scientific evidence and that company founder Lorna Jane Clarkson was knowingly involved in the alleged conduct over claims she made in a media release and a video posted on Lorna Jane's Instagram account.
"We allege that the statements made by Lorna Jane gave the impression that the COVID-19 claims were based on scientific or technological evidence when this was not the case."
Source: News Formal (newsformal.com)