Australian canned fruit growers have been left devastated after the country’s largest processor slashed its orders for the upcoming season, blaming budget-conscious consumers.
“As a result of the cost-of-living crisis, the average Australian household is under pressure, and customers are purchasing alternative products imported from countries such as South Africa and China, where the cost of production is lower,” they said. In 2020, Woolworths started using Chinese fruit in some canned fruit products. However, at the time, the supermarket described the change as temporary.
Max Wright, a grower from Invergordon, near Shepparton, who has previously done promotional work for SPC, said last month’s meeting was disheartening. “We provide country of origin labelling on all our own brand food to help customers make an informed choice.“
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