‘Little substance’: Mystery surrounds financing of Meghan Markle’s new brand

Industry insiders have revealed that while Meghan Markle's new brand American Riviera Orchard"is all the gossip around Los Angeles", the financial backing for the venture remains a mystery. Doubts have been raised about Meghan Markle's new lifestyle brand American Riviera Orchard with some industry sources claiming the Duchess has yet to actually develop any products to sell under her label.

The Duchess of Sussex unveiled American Riviera Orchard with a brand-new social media account on March 15 but no further details have been forthcoming about when products will become available. Well-placed sources have revealed that while Meghan Markle's new brand"is all the gossip on industry WhataApp groups around Los Angeles", the financial backing for the venture is a mystery. Picture by Chris Jackson/Getty Images.“They consistently make announcements and roll things out really early … to what point?” the insider said.

Meghan’s new label also marks the first time the Sussexes have launched a product line since leaving the royal family in 2020, butDespite the doubts, public relations experts have praised the Duchess of Sussex for moving into the lifestyle space and argued that Markle has expertise in this area thanks to her previous experience running The Tig.

Source: News Formal (newsformal.com)

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