Life after Neil Mitchell: Tom Elliott helps 3AW grow its share

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In 3AW’s first ratings survey without Neil Mitchell in three decades, the station has lifted its overall share in the Melbourne market.

Elliott’s first survey as Mornings host netted a 16.8 per cent share, up from 16.3 in the final survey of 2023, according to figures from ratings agency GfK in the period from January 14 to February 24.in September. Epstein’s first survey outing in 2024 netted a 7 per cent share, a decline of 0.9 percentage points. Nine also publishes this masthead.host delivered a marginal gain of 0.2 percentage points, up to a 5.8 per cent share.

Sammy J’s 8.1 per cent share – down 0.1 per cent – was good for the fourth spot at breakfast, behind Fox’sIncoming: Sydney’s ratings-leading Kyle and Jackie O will land in Melbourne next month. O’Connell signed a new five-year contract in late 2023, keeping him at ARN through to 2029. It’s widely considered that listeners might hear the British expat on Triple M at some point, should a prospective takeover deal for Southern Cross Austereo assets be successful. An initial offer was rejected by Southern Cross shareholders last week.into Melbourne next month on April 29.

Last week, Kyle Sandilands said Nova “fired their breakfast show, which was the worst-rating show in Melbourne and bought the fourth-worst show in Melbourne”, referring to the new Nova breakfast duo.after just one year as Melbourne breakfast hosts, despite a jump of 1.7 percentage points to a 6.7 per cent share in their final full survey.

 

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