Keir Starmer expected to make it to No 10 despite his low personal popularity

If Keir Starmer wins the general election, he will become the fourth Labour leader to take the party into government since the second world war.If Keir Starmer wins the general election, he will become the fourth Labour leader to take the party into government since the second world war.Keir Starmer goes into the general election widely expected to emerge as prime minister, despite being roughly as personally popular as Ed Miliband was at the time of the 2015 election.

Since taking over as party leader in 2020, Starmer has overhauled Labour’s policies, its personnel and transformed its poll rating. The cautious Ming vase strategy also has downsides, however. One consequence is that it has alienated some traditional Labour supporters, with the partySome believe Starmer’s determination to stick closely to the government’s position on Gaza could also cost it victory in marginal seats with a high Muslim population.

Starmer’s aides brush aside any such concerns. Starmer’s chief election strategist, Morgan McSweeney, believes the bigger risk lies in setting out ambitious post-election plans that then blow up during the campaign.to the shadow cabinet at the start of the year, McSweeney presented Labour frontbenchers with a series of slides showing that in eight recent elections around the world, the leading party going into the campaign collapsed in the final few weeks.

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