In the meantime, here’s Tess Crain’s, whose improbable partnership with YouTuber-turned-boxer-turned-promoter Jake Paul has given one of boxing’s most decorated yet overlooked champions the promotional boost she’s needed to reap the first seven-figure purse of her career.
Although the pairing may seem strange – hyper-focused Serrano doesn’t date, drink, or own a cell phone, while the extremely online Paul puts the “social” and “media” in social media – they have proven a powerful complement. Serrano lends Paul credibility as an athlete and casts him in a new, benevolent light as a champion for women in sport. Meanwhile, he has helped elevate her profile beyond boxing circles and given her unprecedented leverage in securing fights such as this one.
Paul assessed Serrano’s social media presence and gave her targeted ways to amplify her brand: what and when to post, how to engage online with fans, getting professional photographs taken. Her Instagram and Twitter following have swelled. “It’s definitely a big help,” Serrano said. “Now I got Jake Paul behind me and promoting me, shining that light and writing about me on social media and giving me that push.” It has paid off.
Our saving grace is the female of the species We have no hope if they adopt stupid & aggressive male traits
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: GuardianAus - 🏆 1. / 98 Read more »
Source: GuardianAus - 🏆 1. / 98 Read more »
Source: GuardianAus - 🏆 1. / 98 Read more »
Source: abcnews - 🏆 5. / 83 Read more »
Source: GuardianAus - 🏆 1. / 98 Read more »
Source: GuardianAus - 🏆 1. / 98 Read more »