From Rusutsu to Niseko, powder coats the idyllic landscapes across the northern island region of Hokkaido. Further south in the fashion district of Tokyo, Harajuku residents don their winter gear, strutting the streets in the latest styles.For the last two years, Australian snowboarding enthusiasts have been enticed by Hokkaido’s snowy landscape, flying direct from Melbourne to Tokyo with Japan Airlines to shred it up on the slopes.
Before boarding the plane, passengers are issued with a special plane ticket: a limited-edition, fully personalised snowboard that looks like a boarding pass. “We’re heading into our third year of bringing the premium Japan Airlines experience to Australians travelling between Melbourne and Tokyo,” Mr Lucas said.
The Boarding Pass snowboards are designed to handle the terrain of Japan’s mountains, suitable for novices learning to ride for the first time, to Olympic snowboarders who shred the slopes of Niseko.Known for her prowess in Big Air events, Rich represented Australia at the 2018 PyeongChang Winter Olympics. Now, as the Boarding Pass ambassador, she returned to Hokkaido with Japan Airlines, having fallen in love with the Mount Yotei slopes.
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