If you’ve struggled to find something to watch on family movie night recently, you’re not alone. Australia is experiencing a dearth of family-friendly content that has industry experts worried. Streaming services and commercial networks alike have shown a reduced appetite for locally made G and PG content.It’s slim pickings for new and homegrown viewing, says Bernadette O’Mahony, acting chief executive and head of content at Australian Children’s Television Foundation.
Demand for kid-friendly content fell by 30 per cent in Australia, which came in just behind Mexico at 38 per cent, the US at 37 per cent and India at 36 per cent. “They’re often seen as too local or they don’t come with an inbuilt marketing strategy. So there’s a lot of things that have conspired to make the market more difficult.
Capturing the imaginations and eyeballs of parents and kids – a demographic spanning anywhere from six to 60 – is no easy task. For Werner, diversity in the age of writers is essential in creating layered humour and appeal., we will have younger, emerging writers and we really love to give first-time writers a shot at a script and to really make sure that we’ve got that authentic view, the voice of the characters,” she says.At first glance, it’s an animated show for little kids.
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