‘It’s about valuing their audience’: why Ghostbusters called in a Muslim ‘cultural consultant’

The film-makers wanted to get the exact nature of the elaborate brass figure carvings right … Celeste O’Connor, Kumail Nanjiani, Finn Wolfhard and James Acaster in Ghostbusters: Frozen Empire.The film-makers wanted to get the exact nature of the elaborate brass figure carvings right … Celeste O’Connor, Kumail Nanjiani, Finn Wolfhard and James Acaster in Ghostbusters: Frozen Empire.

Ghostbusters: Frozen Empire turns on Nadeem’s discovery of a secret room in his grandmother’s house, and Varda says that the film-makers wanted to get the little details right, from the nature of Nadeem’s relationship with his grandmother to the exact nature of the elaborate brass figure carvings she had hidden away .

Varda’s experience sheds considerable light on the workings of modern Hollywood. He says he was initially contacted by film studio Sony Pictures, via email after “a recommendation” in January 2023, before filming began. After signing an NDA, he was asked to a Zoom meeting with the film’s director Gil Kenan and producer Jason Reitman . Having got the thumbs up, Varda was sent a secure digital link to the script for a time-limited period.

Varda adds that he was impressed with the pair’s determination to get things right. “They really wanted to make sure that they weren’t going to offend anyone with anything that had been written in the script, that they were, in fact, making sure that the community was being truthfully represented. For them, it was about valuing their audience as well.”

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