Inside the voice campaigns: how muddled messages and voter confusion led to a crushing defeat

Yes and no, left and right: Jacinta Nampijinpa Price, Peter Dutton, Anthony Albanese and Marcia Langton featured heavily in the campaign for an Indigenous voice to parliament.Yes and no, left and right: Jacinta Nampijinpa Price, Peter Dutton, Anthony Albanese and Marcia Langton featured heavily in the campaign for an Indigenous voice to parliament.

Knowing you are going to lose a campaign never quite prepares you for experiencing it, and this wasn’t just a campaign. This was a request from the original inhabitants of the continent to restructure conversations between Indigenous people and government – a request grounded in the history of dispossession and silencing.

Federal Northern Territory MP Luke Gosling, Yolngu elder Djawa Yunupingu and the prime minister, Anthony Albanese, are escorted through the Garma camp site by the Red Flag Dancers during the 2023 Garma festival.on the constitutional amendment at the Garma festival the previous July.

Liberals for Yes Julian Leeser and Bridget Archer joined AFL legend Michael Long and Anthony Albanese on the final leg of The Long Walk to Parliament House.After that electoral blow, Dutton said no to the voice, Leeser left the opposition frontbench and Nampijinpa Price was installed in Leeser’s former shadow ministry.The yes campaign was an unusual beast. There were two bodies – the Yes23 campaign and the Uluru Dialogues entity headed by Megan Davis and Pat Anderson.

The process Sheahan described was like kicking an open door. The no campaign was able to “shape the conversation” because “very few people” knew what the voice was. Sheahan said the anti-voice group settled on its central argument – that the referendum would cause division – because that theme had been popular in focus groups. He said Advance’s strategy was to win three states to deny the yes campaign its required double majority of a national majority plus four of six states.

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